This marketing course online will cover the topics; understanding what an internet marketing is, how an Internet Marketing Plan can be developed, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products, understand what SEO is, how to optimise keywords, how to monitor search engine ranking.
Course syllabus
Unit 1: What is Internet Marketing
Unit 2: E-mail Marketing
Unit 3: Search Engine Optimization (SEO)