Key Responsibilities

• Develop and implement the department’s strategic plan in alignment with COPEDU Plc’s overall vision and objectives.
• Provide visionary leadership for innovation, transformation, and growth initiatives across the business and marketing domains.
• Lead the development and management of annual departmental budgets, strategic KPIs, and operational work plans.
• Prepares and evaluates departmental performance indicators to ensure efficiency and effectiveness.
• Coordinate the activities of all sub-units under the department, including Banking and Branch Operations, Marketing, Product Innovation, and Customer Experience.
• Identify expansion opportunities for branch networks and participate in feasibility studies and planning
• Optimize business actions and ensure the profitability and growth of COPEDU Plc and its branches.
• Design and implement the institution’s commercial policy and savings mobilization strategies.

• Lead marketing and promotional campaigns for banking services at branch level and across channels.
• Conduct comprehensive market research to identify customer needs and analyze market behavior and trends.
• Develop tailored communication and promotional strategies for diverse customer segments in alignment with COPEDU’s strategic objectives.
• Ensure high standards of customer service and monitor satisfaction levels to improve loyalty and retention.
• Oversee implementation of Corporate Social Responsibility (CSR) initiatives.
• Drive large-scale campaigns to attract key partners and institutional clients.
• Ensure transparent, timely, and accurate communication about financial products and services to clients.
• Conduct consumer education programs to promote financial literacy and informed decision-making.
• Lead the design and development of innovative financial products and services aligned with customer needs and the institution’s vision.
• Identify market gaps and opportunities for new product offerings or enhancement of existing ones (including loans, savings, and digital services).
• Develop comprehensive product strategies including market analysis, target audience determination, and advertising plans
• Ensure all product offerings are compliant with internal policies, regulatory frameworks, and risk guidelines.
• Establish clear KPIs for each product and measure performance, adoption, and revenue impact
• Lead, mentor, and inspire a high-performing, cross-functional team across marketing, product, customer experience, and branch operations.
• Identify capacity gaps and implement relevant training or professional development programs.

Required Qualifications and Skills:

• Bachelor’s degree in business administration, Marketing, Management, Finance, or a related field from a reputable university.
• At least 5 years of experience in the fields of commercial operations, marketing, or customer relationship management, including a minimum of 3 years in a managerial role in banking sector.
• Strong understanding of financial product development, market research, and customer experience strategies.
• Strong interest in marketing and proven ability to mobilize resources.
• Excellent negotiation skills.
• Fluent in Kinyarwanda, English, and/or French, both spoken and written is added value.
• Demonstrated leadership skills
• High ethical standards, integrity, and commitment to driving organizational growth

All applications must include:

• A motivation letter,
• A copy of the National ID,
• A detailed Curriculum Vitae (CV),
• Copies of academic and professional certificates.

What We Offer:

• Competitive and attractive salary package
• Annual leave allowance
• Long service recognition allowance
• Preferential interest rates on staff loans
• Annual performance bonus based on individual and company performance
• Medical insurance coverage
• Supportive and collaborative working environment
• Opportunities for continuous professional development and career advancement
• Etc.

• Develop and implement strategic plans
• Provide visionary leadership for innovation
• Lead budget management and performance evaluation
• Coordinate departmental activities
• Identify expansion opportunities
• Optimize business actions
• Design and implement commercial policy
• Lead marketing campaigns
• Conduct market research
• Ensure high standards of customer service
• Oversee CSR initiatives
• Drive campaigns to attract key partners
• Conduct consumer education programs
• Lead product development
• Establish clear KPIs for each product
• Lead and inspire a high-performing team
• Identify capacity gaps and implement training programs

• Strong understanding of financial product development
• Excellent negotiation skills
• Fluent in Kinyarwanda, English, and/or French
• Demonstrated leadership skills

• Bachelor’s degree in business administration or related field
• At least 5 years of experience in commercial operations
• Minimum of 3 years in a managerial role in banking sector
• High ethical standards and commitment to growth