Background

Dove International Montessori School is a forward-thinking international private school and a bilingual Montessori,IB World School, proud to serve a vibrant, multicultural community of students, families, and staff. We are committed to sharing our school’s story with clarity, creativity, and purpose — and we are looking for a talented Marketing & Communications Officer to help us do exactly that.

THE ROLE

Reporting to the Head of School or a designated senior leader, the Marketing & Communications Officer will be responsible for shaping and delivering the school’s brand presence across all channels — digital, print, social, and community. This is a creative, strategic, and highly collaborative role that sits at the heart of school life, working closely with leadership, teachers, and families to communicate what makes Dove International Montessori School exceptional.

KEY RESPONSIBILITIES

• Develop and implement a cohesive annual marketing and communications plan aligned to the school’s strategic goals and enrolment targets
• Manage and grow the school’s social media presence across platforms (Instagram, Facebook, LinkedIn, and others), producing engaging, on-brand content
• Maintain and update the school website, ensuring content is current, accurate, and optimised for search
• Produce high-quality marketing materials including prospectuses, brochures, newsletters, event programmes, and digital assets
• Lead the school’s enrolment and admissions marketing efforts, including open days, school tours, and prospective family communications
• Write compelling copy for a range of audiences — prospective families, current community members, alumni, and the broader public
• Manage internal communications, including parent newsletters, school announcements, and staff bulletins
• Coordinate photography and videography for school events, ensuring a strong visual archive of school life
• Build and maintain relationships with local and international media, managing press releases and media enquiries
• Plan and support school events, open days, graduation ceremonies, and community initiatives from a communications perspective
• Track and report on marketing performance using analytics tools, making data-informed recommendations for improvement
• Manage the marketing budget, supplier relationships, and external agency partnerships

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a closely related field
• Demonstrated experience in a marketing, communications, or PR role (school or education sector experience an advantage)
• Strong copywriting skills in English, with the ability to adapt tone and style for different audiences and channels
• Proficiency in social media management and content creation across major platforms
• Experience with website content management systems
• Working knowledge of graphic design tools (e.g. Canva, Adobe Creative Suite) for producing digital and print materials
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• A collaborative, proactive approach and the confidence to work with senior leadership and diverse stakeholder groups

PREFERRED QUALIFICATIONS

• Experience working in a school, university, or education-sector communications role
• Familiarity with IB schools and the international school market
• Proficiency in photography, videography, or video editing (e.g. Adobe Premiere, Final Cut Pro, or similar)
• Experience with email marketing platforms (e.g. Mailchimp, Brevo) and CRM or admissions systems
• Knowledge of SEO principles and digital advertising (Google Ads, Meta Ads)
• Multilingual ability — French and Kinyarwanda is an added advantage

WHAT WE OFFER

• Competitive salary commensurate with experience
• Collaborative working environment within a respected international school community
• Professional development opportunities in marketing, communications, and education
• Health and medical insurance.
• A dynamic, multicultural workplace where your work will be seen and celebrated

• Develop and implement a cohesive annual marketing and communications plan aligned to the school’s strategic goals and enrolment targets
• Manage and grow the school’s social media presence across platforms (Instagram, Facebook, LinkedIn, and others), producing engaging, on-brand content
• Maintain and update the school website, ensuring content is current, accurate, and optimised for search
• Produce high-quality marketing materials including prospectuses, brochures, newsletters, event programmes, and digital assets
• Lead the school’s enrolment and admissions marketing efforts, including open days, school tours, and prospective family communications
• Write compelling copy for a range of audiences — prospective families, current community members, alumni, and the broader public
• Manage internal communications, including parent newsletters, school announcements, and staff bulletins
• Coordinate photography and videography for school events, ensuring a strong visual archive of school life
• Build and maintain relationships with local and international media, managing press releases and media enquiries
• Plan and support school events, open days, graduation ceremonies, and community initiatives from a communications perspective
• Track and report on marketing performance using analytics tools, making data-informed recommendations for improvement
• Manage the marketing budget, supplier relationships, and external agency partnerships

• Strong copywriting skills in English, with the ability to adapt tone and style for different audiences and channels
• Proficiency in social media management and content creation across major platforms
• Experience with website content management systems
• Working knowledge of graphic design tools (e.g. Canva, Adobe Creative Suite) for producing digital and print materials
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• A collaborative, proactive approach and the confidence to work with senior leadership and diverse stakeholder groups

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a closely related field
• Demonstrated experience in a marketing, communications, or PR role (school or education sector experience an advantage)