Social Marketing Strategy Consultant
Operational since 2012, Three Stones was established in Rwanda to help support and build the capacity of local organizations. Since this time we have worked in over ten countries.
To better reflect and support our growth and enable expansion into new markets and countries, in 2017, Three Stones International, LLC was registered in the United States as a minority-owned small-business.

Three Stones International Rwanda Social Marketing Strategy Consultant
Company Profile
Three Stones was established in Rwanda to support and build the capacity of local organizations. Operational since 2012, Three Stones has conducted over 100 assessments, evaluations, and social research assignments, as well as more than 40 strategic and action plans for local and international organizations.

Our Mission
Three Stones leverages our cumulative contextual knowledge and nurtured relationships to deliver comprehensive empirical studies, high-quality data evaluations and targeted technical assistance across the development sector.
We build productive relationships between sectors to make a positive, sustainable, and lasting impact. The time and attention invested to ensure we understand context, foster collaboration, and incorporate innovation with local solutions and provide the highest quality of development expertise makes us agile and unique.

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Three Stones has three core, overlapping domains:
Business Transformation & Capacity Building
Provide and support local and governmental system strengthening to achieve intended results. Ensure that programs are successfully implemented and continue through an ongoing process of strategic and business planning, cost-effectiveness and impact analysis, policy advocacy, staff training, team building and leadership development.

Smart Development
Provide short or long-term integrated social sector implementation and technical assistance. Areas of expertise include: agriculture; social behavior change (SBC); climate change; early childhood development; education; finance; gender; governance, youth and livelihoods; migration; technology and Health: Adolescent Sexual Reproductive Health and Rights, HIV/AIDS, Maternal and Child Health, WASH, and nutrition.

Provide full life cycle from methodology and tool development to management of data collection and analysis. Expertise in: program analysis; baseline, midterm, end-line studies; end-user monitoring; impact assessments; and social research studies.
Currently, we are searching for a qualified Social Marketing Strategy Consultant to develop a social marketing plan for the recently awarded USAID Inclusive Nutrition and Early Childhood (INECD) Activity to promote nutrition innovations access at household level.

INECD
The Inclusive Nutrition and Early Childhood Development (INECD) Activity will promote nurturing and responsive care practices, especially in the areas of health, functioning, nutrition, and early childhood development (ECD) for caregivers and children. Specifically, the activity aims to improve health and nutrition outcomes among women of reproductive age and adolescents and improve infant and young child feeding practices. It also aims to address child development gaps and significant unmet physical rehabilitation and assistive technology (rehab/AT) and social inclusion needs for infants and children. The activity will focus on community-level service delivery, community-health facility linkages, and district-level capacity development, as well as address issues of inclusion and participation, including access to programs and services for children and adults with disabilities, in line with Government of Rwanda priorities.
Baby feeding clock and child feeding chart
The baby clock is an innovative wall clock with an alarm that can be programmed to ring up to four times daily to remind parents of meal frequency for infants and young children.

The child feeding chart is a large poster with moveable switches for different food groups. Parents are encouraged to discuss at the end of the day which food groups their child consumed to spur improved dietary diversity.

Both these tools received positive feedback from families who piloted them.
TSI is responsible to implement effective Social and Behavior Change (SBC) interventions through technical leadership to articulate critical nutrition, disability inclusion, gender, ECD and WASH-related behavioral objectives. To ensure effective and relevant messages and tools for inclusive nutrition, ECD, and WASH behaviors are available, TSI will scale up promising nutrition innovative behavior change supports developed under Gikuriro (see text box) by exploring cost effectiveness and private sector distribution options. Both these tools have been approved for national use through the Rwanda Compass for SBC and can be found here: Baby Clock, Feeding Chart.

Job description:
TSI is seeking a consultant to support the development of a marketing strategy for each innovation including private sector mapping and utilization of the end- user and willingness-to-pay survey.
Potential marketing strategies include:
• Adopting a one-for-one business model to create demand for nudge innovation, identifying a cost- effective price point for sale of innovation. Profits gained from innovations sold on the open market could feed back into Gikuriro Kuri Bose program to supply most vulnerable households with the home- based innovation.
• Employing a market- based approach and encouraging private sector suppliers to address affordability through tailored payment structures and access to finance, such as through linkages with INECD Savings and Internal Lending Communities (SILC) in the target districts to enable households to participate in income generating activities and afford home- based innovations.
• Linking the products to SILC activities to access loans and utilize the platform for promotional efforts. The private service providers under the SILC platform can be a perfect entry point as retailers that can be connected to the main supplier
• Exploration of utilizing “Made in Rwanda” brand for marketing.

Job responsibilities include:
• Research and identify potential local market opportunities for nutrition innovation products and determine ways in which to best penetrate selected markets. This should include:
o Mapping and description of key private sector players, characteristics, distribution and sales channels and potential point of opportunity and barriers to entry and growth
• Map private sector suppliers, sales points and potential entry points for distribution of nutrition innovations in 10 Gikuriro Kuri Bose districts in Rwanda
• Conduct In- depth analysis of data from the end- user and willingness-to-pay surveys to develop a marketing and private sector engagement strategy for the innovations
• Create detailed social marketing strategies for each innovation distribution and mechanisms to address affordability and promote ownership to be developed for both innovations.
• The private sector mapping activity output will include a mapping of private sector actors and outlets for distribution and provide information on institutions such as health facilities and private practices which may be interested in distributing the innovations.
• The social marketing strategy will include a distribution plan for a percentage of the innovations to be procured, distribution plan of percentage of innovations for distribution in phased approach, and a financing plan which articulates how any revenue generated will subsidize current and ongoing innovations. The social marketing plan will utilize identified channels of message delivery and media through the SBC strategy to market the products.

Duration
This is a 2-month consultancy contract to be completed by August 10, 2022

Qualifications:
• 10+ years of relevant technical experience in social marketing and private sector engagement, preferably in the health and social services sector
• Minimum M.A./ MSc/ MBA in marketing, public health, business development or a relevant field
• Extensive knowledge of Rwanda context and health sector and private sector actors and stakeholders
• Experience in International Development and program design for Social Behavior Change Communication, Public Health with an emphasis on ECD, Nutrition, or Inclusion
• Demonstrated experience in developing marketing strategies for public health innovations
• Skills in appropriate analysis program management software and Microsoft suite / Google accounts and online communications platforms
• Excellent writing, reporting, and presentation skills in English
• Rwanda citizenship/ or Rwanda permanent residency is required

Submission Procedure
Applicants who meet or exceed the outlined qualifications are encouraged to visit our website before applying to determine if Three Stones International Rwanda is a good match: www.threestonesinternational.com. We consider ourselves entrepreneurs and are looking for creative people who are self-motivated, able to work independently as well as with a team, and who are full of ideas and enthusiasm. Please email a cover letter and CV, and contact information of three professional references as well as a proposed daily rate to registration@threestonesinternational.com. Include “Job Application: “Social Marketing Strategy Consultant” in the subject line. Questions and clarifications about the role are welcome.
Shortlisted candidates will be contacted for an interview. Applications will be accepted until 3 June 2022 at 5pm Kigali time. Consultancy fee offering will be commensurate with experience and placed on the TSIR internal consultancy scale.
Three Stones is an equal opportunity employer committed to diversity and inclusion. Women are especially encouraged to apply.