POSITION SUMMARY

The Brand and Communication Manager will lead the strategic planning and execution of all communications related to Rwanda’s global partnership portfolio. This role is responsible for shaping compelling narratives, ensuring consistent brand messaging across all partner engagements, and maximizing visibility and reputational value from sponsorships.

The successful candidate will collaborate closely with internal teams, external agencies, and global partners to deliver high-impact communications aligned with national branding objectives. This role is critical in positioning Rwanda as a leading and innovative global sponsorship brand.

KEY RESPONSIBILITIES

1. Partnership Communications Strategy and Execution

• Develop and implement integrated communication strategies to support all Rwanda partnerships
• Translate partnership objectives into clear messaging frameworks, content plans, and campaigns
• Ensure consistent, high-quality storytelling across all sponsorship platforms and markets
• Align communication outputs with broader national branding strategies

2. Content Development and Brand Management

• Oversee the development of high-quality content, including press releases, digital content, reports, and partner-facing materials
• Ensure all communications adhere to established brand guidelines and tone of voice
• Collaborate with creative teams and agencies to produce compelling multimedia content
• Maintain consistency in messaging across multiple partners and geographies

3. Media and Stakeholder Engagement

• Manage relationships with local and international media to maximize coverage of partnership activities
• Support press events, media briefings, and high-level announcements
• Coordinate messaging with key stakeholders, including government entities, rights holders, and agencies
• Provide communications support during major events and activations

4. Agency Coordination and Campaign Delivery

• Coordinate external PR and communications agencies to ensure timely and effective execution
• Review communication plans, content outputs, and campaign performance
• Ensure alignment across agencies, partners, and internal teams

5. Performance Monitoring and Reporting

• Track and evaluate communications performance across partnerships (media coverage, reach, engagement, and sentiment)
• Develop regular reports and provide insights to senior leadership
• Continuously optimize communication strategies based on performance data

REQUIREMENTS

• Applicants must be Rwandan nationals
• Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field with a minimum of 2 years of relevant experience; or a Bachelor’s degree with at least 4 years of relevant experience
• 3–5 years of experience in communications, public relations, or brand management, preferably within sports, tourism, or international organizations
• Proven experience managing high-profile communication campaigns across multiple markets
• Strong writing, editing, and storytelling skills with high attention to detail
• Excellent stakeholder management and interpersonal communication skills
• Demonstrated experience working with media, PR agencies, and creative teams
• Strong understanding of brand positioning, media relations, and digital communications
• Ability to work under pressure and manage multiple projects simultaneously
• Willingness to travel internationally and work flexible hours when required
• Fluency in English and French; proficiency in Kinyarwanda or Spanish is an added advantage
• Proficiency in Microsoft Office and digital communication tools

• Develop and implement integrated communication strategies to support all Rwanda partnerships
• Translate partnership objectives into clear messaging frameworks, content plans, and campaigns
• Ensure consistent, high-quality storytelling across all sponsorship platforms and markets
• Align communication outputs with broader national branding strategies
• Oversee the development of high-quality content, including press releases, digital content, reports, and partner-facing materials
• Ensure all communications adhere to established brand guidelines and tone of voice
• Collaborate with creative teams and agencies to produce compelling multimedia content
• Maintain consistency in messaging across multiple partners and geographies
• Manage relationships with local and international media to maximize coverage of partnership activities
• Support press events, media briefings, and high-level announcements
• Coordinate messaging with key stakeholders, including government entities, rights holders, and agencies
• Provide communications support during major events and activations
• Coordinate external PR and communications agencies to ensure timely and effective execution
• Review communication plans, content outputs, and campaign performance
• Ensure alignment across agencies, partners, and internal teams
• Track and evaluate communications performance across partnerships (media coverage, reach, engagement, and sentiment)
• Develop regular reports and provide insights to senior leadership
• Continuously optimize communication strategies based on performance data

• Strong writing, editing, and storytelling skills with high attention to detail
• Excellent stakeholder management and interpersonal communication skills
• Demonstrated experience working with media, PR agencies, and creative teams
• Strong understanding of brand positioning, media relations, and digital communications
• Ability to work under pressure and manage multiple projects simultaneously
• Willingness to travel internationally and work flexible hours when required
• Fluency in English and French; proficiency in Kinyarwanda or Spanish is an added advantage
• Proficiency in Microsoft Office and digital communication tools

• Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field with a minimum of 2 years of relevant experience; or a Bachelor’s degree with at least 4 years of relevant experience
• 3–5 years of experience in communications, public relations, or brand management, preferably within sports, tourism, or international organizations
• Proven experience managing high-profile communication campaigns across multiple markets