Product Development and Innovation Specialist
2025-08-04T19:29:33+00:00
The National Agricultural Export Development Board
https://cdn.greatrwandajobs.com/jsjobsdata/data/employer/comp_3639/logo/The%20National%20Agricultural%20Export%20Development%20Board%20(NAEB.jpeg
https://www.naeb.gov.rw/
FULL_TIME
Kigali
Kigali
00000
Rwanda
Public Administration, and Government
Advertising & Marketing
2025-08-08T17:00:00+00:00
Rwanda
8
The National Agricultural Export Development Board (NAEB) would like to recruit self-motivated and qualified candidates to fill the following position
Job Profile
Bachelor’s degree in Design, creative art or Marketing with a minimum of five (5) years of relevant experience in sales management, and/or product development in fast moving consumer industry would be an added advantage.
Or
Masters’ degree in International Marketing, Marketing management, or sales management with a minimum of three (3) years of relevant experience in sales management and/or product development in fast movement consumer industry would an added advantage.
Job Description
Under the direct supervision of Export Market Development and Innovation Division Manager, the Product Development and Innovation Specialist will perform the following duties & Responsibilities:
- Design and produce high-quality graphics, videos, and multimedia content tailored for various platforms including social media, websites, and other digital channels to showcase Rwanda’s agri-export products and value chains;
- Develop engaging promotional videos and advertising spots that highlight the uniqueness, quality, and market potential of Rwandan export products such as coffee, tea, horticulture, and emerging commodities;
- Record, edit, and package raw footage into compelling final products using professional techniques—adding visuals, effects, and sound design to enhance storytelling and consumer engagement;
- Ensure all multimedia content aligns with NAEB’s brand guidelines and effectively communicates key messages on innovation, quality, and product differentiation.
- Capture high-resolution photos and videos during various events, value addition processes, product launch events, and innovation showcases to build a rich visual archive of Rwanda’s agri-export transformation;
- Maintain a well-organized digital library of visual assets to support promotional campaigns, investor engagement, and market development initiatives;
- Operate and maintain audio-visual equipment to support high-quality content production and product documentation.
- Collaborate closely with the NAEB’s Public Relations and Communication Specialist, all Divisions and Projects to develop targeted content strategies and campaigns that elevate Rwanda’s agri-export profile;
- Liaise with external production firms and media partners to co-create innovative promotional materials that meet international marketing standards.
- Researching on market needs and specifications.
- Generating and testing innovative ideas to suit market needs.
- Developing innovative mechanisms to solicit buyers’ feedback to enhance product development.
- Driving of continuous improvement and innovation of Rwanda agro-export products;
- Documenting of innovative agri-export technical specifications and requirements for cross functional education and quality control processes along the value chains.
- Prioritizing and executing agri-export innovation projects with relevant stakeholders based on customer requests, high-impact, and high value opportunities;
- Be a link between International &Regional market Development Specialists, respective divisions, producers, processors, marketing stakeholders and all regional and international end markets;
- Intelligence on new ideas to enhance agro-export value, product development, creating comprehensive portfolio of buyers’ experience and advocate for adoption of innovative initiatives on Agri-exports at respective stages of the value chains;
- Perform additional assignments that contribute to product promotion, branding, and market innovation as directed by the supervisor.
Key Competences
- Be creative personality with strong interpersonal skills;
- Operations, supply chain and process management experience desired;
- Familiarity with value addition in agro-based products, machining, engineering a plus;
- Passion of disruptive innovation and/or human centered design;
- Thrive in entrepreneurial environments with a can-do attitude working around undefined unpredictable constraints;
- Strong understanding of consumer needs;
- Ability to communicate effectively both to consumers and key stakeholders within the agro-export sector;
- Strong analytical skills and ability to manage project timelines and expectations;
- Fluent in English and/or French.
Design and produce high-quality graphics, videos, and multimedia content tailored for various platforms including social media, websites, and other digital channels to showcase Rwanda’s agri-export products and value chains; Develop engaging promotional videos and advertising spots that highlight the uniqueness, quality, and market potential of Rwandan export products such as coffee, tea, horticulture, and emerging commodities; Record, edit, and package raw footage into compelling final products using professional techniques—adding visuals, effects, and sound design to enhance storytelling and consumer engagement; Ensure all multimedia content aligns with NAEB’s brand guidelines and effectively communicates key messages on innovation, quality, and product differentiation. Capture high-resolution photos and videos during various events, value addition processes, product launch events, and innovation showcases to build a rich visual archive of Rwanda’s agri-export transformation; Maintain a well-organized digital library of visual assets to support promotional campaigns, investor engagement, and market development initiatives; Operate and maintain audio-visual equipment to support high-quality content production and product documentation. Collaborate closely with the NAEB’s Public Relations and Communication Specialist, all Divisions and Projects to develop targeted content strategies and campaigns that elevate Rwanda’s agri-export profile; Liaise with external production firms and media partners to co-create innovative promotional materials that meet international marketing standards. Researching on market needs and specifications. Generating and testing innovative ideas to suit market needs. Developing innovative mechanisms to solicit buyers’ feedback to enhance product development. Driving of continuous improvement and innovation of Rwanda agro-export products; Documenting of innovative agri-export technical specifications and requirements for cross functional education and quality control processes along the value chains. Prioritizing and executing agri-export innovation projects with relevant stakeholders based on customer requests, high-impact, and high value opportunities; Be a link between International &Regional market Development Specialists, respective divisions, producers, processors, marketing stakeholders and all regional and international end markets; Intelligence on new ideas to enhance agro-export value, product development, creating comprehensive portfolio of buyers’ experience and advocate for adoption of innovative initiatives on Agri-exports at respective stages of the value chains; Perform additional assignments that contribute to product promotion, branding, and market innovation as directed by the supervisor.
Bachelor’s degree in Design, creative art or Marketing with a minimum of five (5) years of relevant experience in sales management, and/or product development in fast moving consumer industry would be an added advantage. Or Masters’ degree in International Marketing, Marketing management, or sales management with a minimum of three (3) years of relevant experience in sales management and/or product development in fast movement consumer industry would an added advantage.
JOB-68910a1d5f85f
Vacancy title:
Product Development and Innovation Specialist
[Type: FULL_TIME, Industry: Public Administration, and Government, Category: Advertising & Marketing]
Jobs at:
The National Agricultural Export Development Board
Deadline of this Job:
Friday, August 8 2025
Duty Station:
Kigali | Kigali | Rwanda
Summary
Date Posted: Monday, August 4 2025, Base Salary: Not Disclosed
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Learn more about The National Agricultural Export Development Board
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JOB DETAILS:
The National Agricultural Export Development Board (NAEB) would like to recruit self-motivated and qualified candidates to fill the following position
Job Profile
Bachelor’s degree in Design, creative art or Marketing with a minimum of five (5) years of relevant experience in sales management, and/or product development in fast moving consumer industry would be an added advantage.
Or
Masters’ degree in International Marketing, Marketing management, or sales management with a minimum of three (3) years of relevant experience in sales management and/or product development in fast movement consumer industry would an added advantage.
Job Description
Under the direct supervision of Export Market Development and Innovation Division Manager, the Product Development and Innovation Specialist will perform the following duties & Responsibilities:
- Design and produce high-quality graphics, videos, and multimedia content tailored for various platforms including social media, websites, and other digital channels to showcase Rwanda’s agri-export products and value chains;
- Develop engaging promotional videos and advertising spots that highlight the uniqueness, quality, and market potential of Rwandan export products such as coffee, tea, horticulture, and emerging commodities;
- Record, edit, and package raw footage into compelling final products using professional techniques—adding visuals, effects, and sound design to enhance storytelling and consumer engagement;
- Ensure all multimedia content aligns with NAEB’s brand guidelines and effectively communicates key messages on innovation, quality, and product differentiation.
- Capture high-resolution photos and videos during various events, value addition processes, product launch events, and innovation showcases to build a rich visual archive of Rwanda’s agri-export transformation;
- Maintain a well-organized digital library of visual assets to support promotional campaigns, investor engagement, and market development initiatives;
- Operate and maintain audio-visual equipment to support high-quality content production and product documentation.
- Collaborate closely with the NAEB’s Public Relations and Communication Specialist, all Divisions and Projects to develop targeted content strategies and campaigns that elevate Rwanda’s agri-export profile;
- Liaise with external production firms and media partners to co-create innovative promotional materials that meet international marketing standards.
- Researching on market needs and specifications.
- Generating and testing innovative ideas to suit market needs.
- Developing innovative mechanisms to solicit buyers’ feedback to enhance product development.
- Driving of continuous improvement and innovation of Rwanda agro-export products;
- Documenting of innovative agri-export technical specifications and requirements for cross functional education and quality control processes along the value chains.
- Prioritizing and executing agri-export innovation projects with relevant stakeholders based on customer requests, high-impact, and high value opportunities;
- Be a link between International &Regional market Development Specialists, respective divisions, producers, processors, marketing stakeholders and all regional and international end markets;
- Intelligence on new ideas to enhance agro-export value, product development, creating comprehensive portfolio of buyers’ experience and advocate for adoption of innovative initiatives on Agri-exports at respective stages of the value chains;
- Perform additional assignments that contribute to product promotion, branding, and market innovation as directed by the supervisor.
Key Competences
- Be creative personality with strong interpersonal skills;
- Operations, supply chain and process management experience desired;
- Familiarity with value addition in agro-based products, machining, engineering a plus;
- Passion of disruptive innovation and/or human centered design;
- Thrive in entrepreneurial environments with a can-do attitude working around undefined unpredictable constraints;
- Strong understanding of consumer needs;
- Ability to communicate effectively both to consumers and key stakeholders within the agro-export sector;
- Strong analytical skills and ability to manage project timelines and expectations;
- Fluent in English and/or French.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
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