Rw-1132 - Marketing & Sales Expert Agasaro tender at Sequa gGmbH

sequa gGmbH is a globally operating non-profit development organisation. Since 1991 sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2025) and reported a turnover of EUR 56 m in 2024.

We are offering a project-based assignment as

Marketing & Sales Expert (m/f/d)

Location: Kigali, Rwanda

Assignment Period: 09/25 – 11/25

Working time scope: 15 days

Project: Pilot SME Support Scheme targeting growth-oriented SMEs in Rwanda in the Special Initiative "Decent Work for a Just Transition"

Job Code: RW-1132 - Marketing & Sales Expert Agasaro

The Project

Within the Special Initiative "Decent Work for a Just Transition" of the German Federal Ministry for Economic Cooperation and Development (BMZ), implemented among others by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, sequa implements the project "Pilot SME Support Scheme targeting growth-orientated SMEs" in Rwanda. sequa aims to facilitate business growth and job creation of Rwandan small and medium-sized enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided on women-owned SMEs, job creation, and employability training for women. No sectoral focus is foreseen.

Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence/business plan development, qualification, applied research activities, etc.). The support scheme will contribute to SMEs' change management and business growth.

The SME Support Scheme supports five medium-sized enterprises, including Agasaro Organic Ltd., with growth and job creation potential.

The scope of this assignment is to strengthen Agasaro Organic’s market reach and positioning within the local market by assessing and improving its sales distribution network, strengthening domestic market penetration, and initiating export-readiness, supporting the development of professional branding and sustainable packaging, developing a robust marketing strategy, and building internal marketing and compliance capacity through staff coaching.

Your Tasks / Responsibilities

• Conduct market and sales channel assessments to identify Agasaro's current position, competition, and untapped domestic/regional opportunities.
• Develop a comprehensive marketing and sales strategy in collaboration with the Agasaro Team with SMART goals, KPIs, budget estimates, and an actionable implementation calendar.
• Develop an actionable sales plan with structured processes for lead generation, conversion, client management, and performance evaluation.
• Build internal capacity by training the marketing and sales team on effective sales techniques, customer relationship management, and market penetration strategies.
• Support product packaging improvement and branding for the domestic and export markets.
• Connect Agasaro to strategic partners and institutions to enhance visibility and access to wider markets.

Your Qualifications / Skills

Education/training: A Master’s degree (preferred) or at minimum a Bachelor’s degree in Marketing, Business Administration, Strategic Management, International Trade, or a related field. Additional training or certification in Export Marketing, Digital Marketing, and Brand Management is a strong asset.

Languages: Full proficiency in English and Kinyarwanda

Other Skills: Deep understanding of FMCG or agri-processing sales dynamics, especially within the Rwandan market; technical knowledge of branding, packaging design; strong command of strategic marketing planning, and go-to-market execution; demonstrated ability to design and implement business development strategies for SMEs, with an emphasis on market expansion and positioning; in-depth knowledge of consumer behavior, and marketing analytics tools;

Your Working Experience

General professional experience: Minimum 7 years of progressive experience in marketing, sales, and business development.

Specific professional experience: Demonstrated success in expanding nationwide distribution networks for consumer products or beverages; proven track record of formulating and implementing marketing and sales strategies for SMEs or consumer product companies; demonstrated experience in designing and executing business growth strategies, including market entry, segmentation, and product positioning; practical experience in export marketing, packaging for international buyers;

Regional experience: Experience working with or advising SMEs in emerging markets, preferably in Rwanda or East Africa

Please send us a cover letter, your CV in the EuropeAid format, evidence of similar assignments (attach up to 3 references), and your daily fee expectation in EUR. If you apply as a firm, please send your company profile and financial proposal.

In the case of comparable qualifications, disabled persons are given preference.

Please send us your application by no later than August 24th, 2025, to applications.rwanda@sequa.de with the Subject line "RW-1132 - Marketing & Sales Expert Agasaro".