Background

Africa Global Logistics Rwanda Limited, a company duly incorporated under the laws of Rwanda and its offices at Kigali Special Economic Zone, P.O.Box 1338, Kigali, Rwanda is specialised in transport and logistics.

Reporting to the Marketing Director, the Digital Marketing Officer is primarily responsible for the implementation, management, and optimization of multichannel digital marketing campaigns using the CRM tool and marketing automation platform.

In this high-value operational role, he/she is involved throughout the entire campaign lifecycle (targeting, design, execution, and performance analysis), working closely with marketing teams, commercial performance teams, and country representatives, with a clear objective of lead generation, lead nurturing, and supporting sales activities.

Responsibilities

Digital Marketing Campaigns & CRM

• Design, deploy, and optimize automated digital marketing campaigns (emailing, nurturing journeys, workflows) aligned with business and commercial priorities.
• Manage campaigns through the CRM/marketing automation platform “Microsoft Customer Insight Journey” (setup, segmentation, scoring, journey personalization).
• Contribute to the continuous improvement of customer and prospect journeys based on behaviors and CRM data.

Targeting, Segmentation & Data Marketing

• Build and maintain relevant database segmentations based on target audiences, offers, and geographic areas.
• Leverage CRM data to refine targeting strategies and improve engagement rates.
• Ensure the quality of data used in campaigns (in collaboration with commercial performance teams).

Performance Monitoring

• Track and analyze campaign performance (open rates, click-through rates, conversions, leads generated, etc.).
• Produce regular reports and analyses to identify optimization levels and trends using Power BI.
• Provide actionable recommendations to improve the effectiveness of digital marketing initiatives.

Coordination & Collaboration

• Work closely with commercial performance and marketing teams (headquarters and local teams) to ensure alignment between digital campaigns and business priorities.
• Support internal stakeholders in the effective use of CRM campaigns (best practices, compliance with standards).

Qualifications

• Bachelor's or master's degree (Bac+4/5) in Digital Marketing, Marketing, or a related field.
• Proven experience (3 to 5 years) in digital marketing, with a strong focus on CRM campaigns and/or marketing automation.
• Strong command of multichannel campaigns (emailing, nurturing, automation) and segmentation and scoring methodologies.
• Proficiency with CRM and marketing automation tools (e.g., Microsoft Customer Insight Journey or equivalent).
• Strong interest in data, performance analysis, and continuous optimization.
• Ability to work independently, with strong attention to detail, organizational skills, and the capacity to manage multiple campaigns simultaneously.
• Good interpersonal skills and ability to work in an international and matrix environment.
• Professional working proficiency in English (B2/C1 level).

• Design, deploy, and optimize automated digital marketing campaigns (emailing, nurturing journeys, workflows) aligned with business and commercial priorities.
• Manage campaigns through the CRM/marketing automation platform “Microsoft Customer Insight Journey” (setup, segmentation, scoring, journey personalization).
• Contribute to the continuous improvement of customer and prospect journeys based on behaviors and CRM data.
• Build and maintain relevant database segmentations based on target audiences, offers, and geographic areas.
• Leverage CRM data to refine targeting strategies and improve engagement rates.
• Ensure the quality of data used in campaigns (in collaboration with commercial performance teams).
• Track and analyze campaign performance (open rates, click-through rates, conversions, leads generated, etc.).
• Produce regular reports and analyses to identify optimization levels and trends using Power BI.
• Provide actionable recommendations to improve the effectiveness of digital marketing initiatives.
• Work closely with commercial performance and marketing teams (headquarters and local teams) to ensure alignment between digital campaigns and business priorities.
• Support internal stakeholders in the effective use of CRM campaigns (best practices, compliance with standards).

• Strong command of multichannel campaigns (emailing, nurturing, automation) and segmentation and scoring methodologies.
• Proficiency with CRM and marketing automation tools (e.g., Microsoft Customer Insight Journey or equivalent).
• Strong interest in data, performance analysis, and continuous optimization.
• Ability to work independently, with strong attention to detail, organizational skills, and the capacity to manage multiple campaigns simultaneously.
• Good interpersonal skills and ability to work in an international and matrix environment.
• Professional working proficiency in English (B2/C1 level).

• Bachelor's or master's degree (Bac+4/5) in Digital Marketing, Marketing, or a related field.
• Proven experience (3 to 5 years) in digital marketing, with a strong focus on CRM campaigns and/or marketing automation.