Job Description

China Electric Vehicle Rwanda (CEVR) is seeking a dynamic Marketing Manager to lead the development and execution of brand strategy, product promotion, and sales support initiatives for Geely Auto in the Rwanda market. Acting as the brand’s “Chief Storyteller,” the role will drive brand awareness, strengthen market reputation, and position Geely as a premium and innovative automotive brand. The ideal candidate is a strategic and creative marketing professional capable of combining data-driven insights, compelling storytelling, and local market understanding to design impactful campaigns that engage customers and support business growth.

What You Will Do:

• Develop and execute annual and quarterly integrated marketing and communication strategies for Geely in Rwanda.
• Conduct market research, competitor analysis, and consumer insights to drive product positioning.
• Lead digital marketing across Facebook, Instagram, X, YouTube, and search engines — managing campaigns and optimizing ROI.
• Plan and execute KOL/influencer partnerships and content marketing strategies.
• Own the planning and execution of major offline events: new model launches, dealer conferences, and auto shows.
• Execute culturally relevant campaigns tailored to Rwandan holidays, consumer habits, and local context.
• Build and manage relationships with local media, industry organizations, and Key Opinion Leaders.
• Evaluate and execute sponsorship projects aligned with Geely's premium brand positioning.
• Lead or coordinate the local marketing team and external agencies (PR, advertising, events).
• Manage and allocate the marketing budget with strict cost control and performance tracking.

Why This Role?

• Be part of launching one of the world's fastest-growing EV brands in Rwanda.
• Work at the intersection of technology, automotive innovation, and African market development.
• Lead brand storytelling from the ground up.
• Competitive compensation package commensurate with experience.

Requirements

• Bachelor's degree or above in Marketing, Business, Communications, or a related field.
• Minimum 4 years of marketing experience — automotive industry background is highly preferred.
• Proven experience planning and executing large-scale, integrated marketing campaigns from scratch.
• Strong digital marketing skills: Google Ads, Google Analytics, and major social platforms.
• Excellent PR, event planning, and media relations management skills.
• Strong data analysis and data-driven decision-making capabilities.
• Fluent English (oral and written) is mandatory. French or Kinyarwanda is a significant advantage.
• Cross-cultural communication skills — ability to collaborate with China HQ and local teams.
• Passion for the automotive industry; knowledge of electric vehicle trends is a plus.

Education Required

Bachelor's degree or above in Marketing, Business, Communications, or a related field.

Experience Required

Minimum 4 years of professional marketing experience.

• Develop and execute annual and quarterly integrated marketing and communication strategies for Geely in Rwanda.
• Conduct market research, competitor analysis, and consumer insights to drive product positioning.
• Lead digital marketing across Facebook, Instagram, X, YouTube, and search engines — managing campaigns and optimizing ROI.
• Plan and execute KOL/influencer partnerships and content marketing strategies.
• Own the planning and execution of major offline events: new model launches, dealer conferences, and auto shows.
• Execute culturally relevant campaigns tailored to Rwandan holidays, consumer habits, and local context.
• Build and manage relationships with local media, industry organizations, and Key Opinion Leaders.
• Evaluate and execute sponsorship projects aligned with Geely's premium brand positioning.
• Lead or coordinate the local marketing team and external agencies (PR, advertising, events).
• Manage and allocate the marketing budget with strict cost control and performance tracking.

• Strong digital marketing skills: Google Ads, Google Analytics, and major social platforms.
• Excellent PR, event planning, and media relations management skills.
• Strong data analysis and data-driven decision-making capabilities.
• Fluent English (oral and written).
• Cross-cultural communication skills.
• Passion for the automotive industry.

• Bachelor's degree or above in Marketing, Business, Communications, or a related field.
• Minimum 4 years of marketing experience — automotive industry background is highly preferred.
• Proven experience planning and executing large-scale, integrated marketing campaigns from scratch.
• French or Kinyarwanda is a significant advantage.
• Knowledge of electric vehicle trends is a plus.