BACKGROUND INFORMATION

Career Options Africa Group is a HR Consultancy firm specializing in Recruitment, HR outsourcing and Immigration help with Africa with offices in Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo (DRC), Burundi, Nigeria, South Africa and South Sudan.

We are seeking a proactive, results-driven Marketing Officer to join our team in Kigali, Rwanda, to drive business growth through marketing of our recruitment and Human Resource outsourcing services.

THE JOB

The successful candidate will be tasked with driving client acquisition and business growth by identifying new business opportunities and securing clients for our recruitment and HR outsourcing services.

MAIN TASKS AND RESPONSIBILITIES.

• detect, prospect, and acquire new corporate clients for recruitment and HR outsourcing services.
• Carry out Market Research to detect emerging opportunities, target markets and prospective clients across various industries.
• Generate leads through cold calling, email outreach, LinkedIn, networking, and other marketing channels.
• create and keep a strong pipeline of prospective clients and follow up consistently to convert leads into business.
• Organize client meetings, understand client needs, and present suitable recruitment and HR outsourcing solutions.
• produce and follow up on proposals, quotations, and tenders to secure new business
• create and execute marketing strategies to increase brand visibility and generate leads.
• perform market research to detect industry trends, competitor activities, and emerging business opportunities.
• produce regular reports and keep an updated database of prospects, leads, client interactions, and conversions

QUALIFICATIONS

The job holder should have the following qualifications.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing and business development, B2B sales, client acquisition, or a similar role.
• Experience selling professional services, recruitment, HR outsourcing, payroll, or other business solutions will be an added advantage.

THE RIGHT PERSON FOR THE JOB

The ideal candidate should possess the following skills and competencies.

• Have worked in a similar position with a reputable HR agency
• Excellent prospecting, negotiation, presentation, and relationship-building skills.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office
• Self-driven, target-oriented individuals who can work independently and deliver measurable results.

WHAT WE ARE OFFERING THE RIGHT PERSON

We are offering a competitive salary commensurate with experience and qualifications.

• detect, prospect, and acquire new corporate clients for recruitment and HR outsourcing services.
• Carry out Market Research to detect emerging opportunities, target markets and prospective clients across various industries.
• Generate leads through cold calling, email outreach, LinkedIn, networking, and other marketing channels.
• create and keep a strong pipeline of prospective clients and follow up consistently to convert leads into business.
• Organize client meetings, understand client needs, and present suitable recruitment and HR outsourcing solutions.
• produce and follow up on proposals, quotations, and tenders to secure new business
• create and execute marketing strategies to increase brand visibility and generate leads.
• perform market research to detect industry trends, competitor activities, and emerging business opportunities.
• produce regular reports and keep an updated database of prospects, leads, client interactions, and conversions

• Communication
• Excel
• Negotiation
• Research
• Marketing
• Sales
• Administration
• Prospecting
• Relationship-building
• Microsoft Office

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing and business development, B2B sales, client acquisition, or a similar role.
• Experience selling professional services, recruitment, HR outsourcing, payroll, or other business solutions will be an added advantage.
• Have worked in a similar position with a reputable HR agency