Job Purpose

The Marketing & Partnerships Manager is responsible for leading the development and execution of the Company's marketing, communications, and partnership strategies to support the achievement of its strategic and commercial objectives. The incumbent is responsible for strengthening brand equity, driving customer acquisition, developing and managing strategic partnerships, and supporting deposit mobilization initiatives that contribute to sustainable business growth.

The role requires close collaboration with internal business units and external stakeholders to enhance market visibility, strengthen stakeholder relationships, identify business opportunities, and deliver impactful marketing and business development initiatives.

Key Duties and Responsibilities

1. Marketing Strategy and Brand Management

• Develop, implement, and periodically review the Company's marketing and communications strategy in alignment with the Corporate Strategic Plan and Group communication strategy.
• Manage corporate advertising, media relations, public relations, sponsorships, events, and promotional activities to strengthen brand visibility and market positioning.
• Ensure consistent application of the Company's brand identity guidelines across all communication and marketing materials in accordance with approved Group standards.
• Conduct market intelligence, customer research, and competitor analysis to support strategic decision-making, product positioning, and business growth initiatives.
• Oversee digital marketing activities, including website management, social media platforms, email marketing, and online campaigns to enhance customer engagement and brand presence.
• Support Branch teams through targeted marketing initiatives, customer acquisition campaigns, account opening activities, and deposit mobilization programs aimed at increasing customer engagement and deposit growth.

2. Partnerships and Business Development

• Identify, establish, and maintain strategic partnerships that support business growth and enhance the Company's market presence.
• Develop and manage relationships with corporate organizations, government institutions, national and international development partners, cooperatives, NGOs, and other strategic stakeholders.
• Lead the negotiation, implementation, and monitoring of partnership agreements to ensure mutually beneficial outcomes.
• Identify emerging business opportunities and recommend initiatives that contribute to portfolio growth and market expansion.
• Represent the Company at stakeholder engagements, business forums, exhibitions, conferences, and networking events.
• Prepare periodic reports on partnership performance and recommend strategies for continuous improvement.
• Any other task assigned by the line supervisor.

Competencies and Skills

• Strategic thinking, business understanding, and commercial awareness.
• Marketing strategy, brand management, and digital communication expertise.
• Partnership development, stakeholder management, negotiation, and influencing skills.
• Business development, customer acquisition, and deposit mobilization capabilities.
• Analytical thinking, problem-solving, project management, and execution skills.
• Strong interpersonal, presentation, and communication skills, with a high level of integrity, professionalism, and accountability.

Requirements:

• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Finance, or a related fields will be an added value.
• Professional certification in Marketing, Digital Marketing, Communications, or related disciplines is desirable.
• Minimum of five (5) years' relevant professional experience in Marketing, Business Development, Partnerships, or Relationship Management in Financial sector.
• Fluency in English and French is required.
• Demonstrated experience in developing and implementing successful marketing strategies and managing strategic partnerships.
• Experience in deposit mobilization or liability generation will be an added advantage.
• Proven ability to manage multiple projects and deliver results within agreed timelines.

• Develop, implement, and periodically review the Company's marketing and communications strategy in alignment with the Corporate Strategic Plan and Group communication strategy.
• Manage corporate advertising, media relations, public relations, sponsorships, events, and promotional activities to strengthen brand visibility and market positioning.
• Ensure consistent application of the Company's brand identity guidelines across all communication and marketing materials in accordance with approved Group standards.
• Conduct market intelligence, customer research, and competitor analysis to support strategic decision-making, product positioning, and business growth initiatives.
• Oversee digital marketing activities, including website management, social media platforms, email marketing, and online campaigns to enhance customer engagement and brand presence.
• Support Branch teams through targeted marketing initiatives, customer acquisition campaigns, account opening activities, and deposit mobilization programs aimed at increasing customer engagement and deposit growth.
• Identify, establish, and maintain strategic partnerships that support business growth and enhance the Company's market presence.
• Develop and manage relationships with corporate organizations, government institutions, national and international development partners, cooperatives, NGOs, and other strategic stakeholders.
• Lead the negotiation, implementation, and monitoring of partnership agreements to ensure mutually beneficial outcomes.
• Identify emerging business opportunities and recommend initiatives that contribute to portfolio growth and market expansion.
• Represent the Company at stakeholder engagements, business forums, exhibitions, conferences, and networking events.
• Prepare periodic reports on partnership performance and recommend strategies for continuous improvement.
• Any other task assigned by the line supervisor.

• Strategic thinking, business understanding, and commercial awareness.
• Marketing strategy, brand management, and digital communication expertise.
• Partnership development, stakeholder management, negotiation, and influencing skills.
• Business development, customer acquisition, and deposit mobilization capabilities.
• Analytical thinking, problem-solving, project management, and execution skills.
• Strong interpersonal, presentation, and communication skills, with a high level of integrity, professionalism, and accountability.

• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Finance, or a related fields will be an added value.
• Professional certification in Marketing, Digital Marketing, Communications, or related disciplines is desirable.
• Minimum of five (5) years' relevant professional experience in Marketing, Business Development, Partnerships, or Relationship Management in Financial sector.
• Fluency in English and French is required.
• Demonstrated experience in developing and implementing successful marketing strategies and managing strategic partnerships.
• Experience in deposit mobilization or liability generation will be an added advantage.
• Proven ability to manage multiple projects and deliver results within agreed timelines.