Terms of Reference (TOR) for Graphics Designer at the Nyanza Visitor Centre tender at Nziza Organization

1. General Information


NZIZA Non-Governmental Organization (NGO) as a catalyst for transformative change within Rwanda's vibrant tourism sector aspires to join other public and private institutions in redefining and positioning Rwanda as the foremost cultural tourism destination. Central to this vision is an unwavering dedication to inclusivity, ensuring that every visitor enjoys authentic and enriching experiences. By fostering an environment that celebrates diversity, NZIZA is steadfast in its pursuit of providing unparalleled cultural encounters for all.

Building upon collaborative efforts, NZIZA NGO has formalized its commitment through a Memorandum of Understanding (MOU) with the District of Nyanza. This agreement entrusts NZIZA NGO with the oversight and management of the Tourist Information Centre in Nyanza, further solidifying its role as a key player in the region's tourism landscape. Embracing the principles of equality and diversity, NZIZA NGO proudly declares itself an equal opportunity employer.

With a vision for a gender-balanced working environment, NZIZA NGO actively seeks to enhance inclusivity, by welcoming staff members with disabilities. This commitment underscores the organization's belief that a diverse team fosters innovation, creativity, and an enriched experience for both employees and visitors alike.

1.2 Context

About Nyanza District

Nyanza District is a cultural tourism destination in Rwanda, known for its public museums, heritage sites, and cultural trails. It aims to become a cultural and historical tourism hub, fully functional with international competitiveness. Key stakeholders include the Rwanda Cultural Heritage Academy (RCHA), Rwanda Development Board (RDB), private sector, development partners, training institutions, and local government. Nyanza Tourism Information Centre is aimed at implementing the Nyanza Tourism Destination Management Plan with the following general and specific objectives:

1.3 Context

About Nyanza District

Nyanza District is a cultural tourism destination in Rwanda, known for its public museums, heritage sites, and cultural trails. It aims to become a cultural and historical tourism hub, fully functional with international competitiveness. Key stakeholders include the Rwanda Cultural Heritage Academy (RCHA), Rwanda Development Board (RDB), private sector, development partners, training institutions, and local government.

1.4  Stakeholders Involved in the Promotion of Nyanza District

Rwanda Cultural Heritage Academy (RCHA)

RCHA is a government institution with the main objective to preserve and promote the Rwandan language, culture, and historical heritage. It coordinates and promotes activities related to culture and creative activities. With the overall mandate to manage all national museums and heritage sites around the country, the academy is currently the core stakeholder in promoting cultural tourism in Nyanza and other parts of the country, with the aim of national economic development.

Rwanda Development Board (RDB)

RDB is a government institution set up by merging government institutions responsible for the entire investor experience under one roof. This includes key agencies responsible for business registration, investment promotion, environmental clearances, privatization, and specialist agencies that support the priority sectors of ICT, Tourism and small and medium enterprises (SMEs), and human capacity development in the private sector. RDB, in partnership with the RCHA, has been much involved in the development of the heritage sites, especially their signalization (both directional and informative).

Private Sector (Rwanda Chamber of Tourism, Rwanda

The Rwanda Chamber of Tourism (RCOT) is one of the 10 professional chambers that currently exist under the umbrella of the Private Sector Federation (PSF) with a mandate of enhancing business opportunities through effective lobbying and advocacy for the tourism and hospitality industry in Rwanda. RCOT, in particular the Rwanda Hospitality Association (RHA), has been involved in the capacity building and coordination of its members to offer quality services to tourists.  Apart from the RHA, other private sector stakeholders are to be involved in the marketing and promotion of this destination. This includes, amongst others, potential private investors, transport, retailers in different services used by tourists, the private museum, Rwanda Tours and Travel Association, Rwanda Safari Guides Association, and the Community-Based Tourism Association.

Development Partners

The districts work together with a variety of development partners on several projects. The districts have been and will continue to collaborate with various development partners in the execution of a destination management plan in the tourism sector. The development partners' experts will provide technical support to the consultant in completing the specified duties.

Training Institutions

Training and skills development is key to ensuring that business has the necessary human resources to run successful businesses. There are several TVET schools as well as private training institutions which are key stakeholders to developing local destinations. 

Local Government

The local government plays a crucial role in the development of tourism in their daily work. They are responsible for creating an environment that is conducive to tourism planning, promoting, and regulating tourism. Nyanza District local authorities are taking the lead in working to promote their destinations as tourists’ destination and create marketing campaigns to attract visitors. Additionally, the district local authorities will strive to provide support for local businesses through strategies that encourage tourism. 

Stakeholders Coordination and Collaboration

Stakeholder coordination and collaboration are essential for the development and promotion of the destination.

1.5 Timeframe of the Assignment

The Graphics Designer position is expected to be for a term of three (3) Months.

1.6 Key responsibilities

The primary objective of this assignment is to engage a talented Graphics Designer who will be responsible for creating visually appealing and culturally relevant graphic materials to support the visitor centre's exhibitions, programs, and promotional efforts.

The Graphics Designer will be responsible for the following:

  1. Collaborating with the visitor centre’s team to understand project objectives and design requirements.
  2. Developing creative and culturally sensitive graphic concepts for exhibitions, educational materials, signage, and promotional materials.
  3. Producing high-quality digital and print designs that reflect the cultural heritage and history of Nyanza.
  4. Creating visually engaging layouts for brochures, posters, banners, and other promotional materials.
  5. Designing interactive displays and visual aids for exhibitions and visitor engagement.
  6. Incorporating multimedia elements, such as images, videos, and animations, into designs as needed.
  7. Adhering to branding guidelines to ensure consistency in visual identity.
  8. Collaborating with the interior designer, archivist, printing company’s graphic designers integrate visual elements into projects.
  9. Managing and organizing design assets, including digital files and project                                          
  10. Reviewing designs for accuracy, quality, and cultural appropriateness.
  11. Ensuring that designs are accessible and inclusive to a diverse audience.
  12. Meeting project deadlines and budgetary constraints.
  13. Providing input and feedback on design-related decisions and strategies.
  14. Keeping abreast of design trends and best practices in the museum and  cultural heritage sector.
  15. Implement visually appealing and brand-aligned design elements.
  16. Developing a Google search engine optimized website linked to the Royal Nyanza official site.
  17. Designing and implementing a user-friendly CMS for easy content updates.
  18. Choosing appropriate technologies for website development, considering options such as Vanilla JavaScript, HTML, and CSS, or cutting-edge frameworks like AngularJS or Express JS for JavaScript, and Bootstrap or Foundation for layout.
  19. Ensuring the website is optimized for all devices and browsers.
  20. Creating dedicated pages for the introduction of the Visitor Centre, Destination Management Organization, Gift Shop, Hotels, Heritage Sites and Activities.
  21. Providing regular updates on project progress and addressing any feedback or modifications promptly.

1.7  Eligibility Criteria

1.7.1 Qualification Requirements for the Applicant

The Graphics Designer should meet the following qualifications and criteria:

  • Proven experience as a graphics designer, with a strong portfolio showcasing a variety of design projects.
  • Proficiency in graphic design software, including Adobe Creative Suite (e.g., Photoshop, Illustrator, In Design).
  • Creative thinking and an understanding of design principles.
  • Knowledge of typography, colour theory, and layout design.
  • Familiarity with cultural sensitivity and an ability to create designs that respect and reflect local heritage and traditions.
  • Strong attention to detail and a commitment to producing high-quality work.
  • Effective communication and collaboration skills.
  • Ability to work both independently and as part of a team.
  • A passion for cultural heritage and a desire to promote it through design will be considered a plus.

1.8 Application Process

Submissions of Offer

Interested applicants should send all their documents above to info@nziza.org. The application deadline is 6th March 2024. Shortlisted candidates will be contacted for interviews, and the successful candidate is expected to report on duty from 15th  March, 2024. Please include "Visitor Centre Graphics Designer Application" in the email subject line.

NZIZA NGO is an equal opportunity employer and welcomes applications from individuals of all backgrounds. Only shortlisted candidates will be contacted for further assessments and interviews.

With the right subject line when applying, you'll be sure that your application is placed in the appropriate folder to be seen in a timely manner. If not, you may be considered as disqualified.

Job Info
Job Category: Tenders in Rwanda
Job Type: Full-time
Deadline of this Job: Wednesday, March 13 2024
Duty Station: Kigali
Posted: 28-02-2024
No of Jobs: 1
Start Publishing: 28-02-2024
Stop Publishing (Put date of 2030): 28-02-2066
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