Role Overview

We are looking for a highly driven, field-oriented Sales Representative with a strong agricultural background to aggressively develop sales within an assigned region.

This role is for a sales hunter: someone who enjoys being in the field, opening doors, convincing agro-dealers and farmers, building long-term relationships, and consistently pushing volumes.

The successful candidate will carry selected products, and will be expected to take full ownership of sales growth in their territory.

Key Responsibilities

Sales & Business Development

• Develop and grow sales of Balton Rwanda’s product portfolio (crop protection, fertilizers, seeds, irrigation solutions)
• Prospect, onboard, and manage agro-dealers, stockists, cooperatives, and key farmers
• Push sales volumes through regular field visits, product demonstrations, and follow-ups
• Convince customers through strong product knowledge and commercial negotiation
• Organize sales either directly from stock in the vehicle or via customer/company transport

Territory Management

• Own the assigned region including route planning and visit frequency
• Travel extensively within the region; presence in Kigali approximately once per week
• Build and maintain a strong local dealer network

CRM, Reporting & Technology

• Use Zoho CRM daily to log visits, opportunities, and pipeline
• Maintain accurate customer and sales records
• Use smartphones, tablets, WhatsApp, and email professionally

Market Intelligence

• Monitor competitors, pricing, and market trends
• Provide regular feedback to management

Requirements

Required Skills & Experience

• Background in agriculture, agronomy, or agribusiness
• Proven field sales experience
• Strong commercial mindset and negotiation skills
• Target-driven and results-oriented
• Well organized and disciplined

Languages & Communication

• English (good level)
• Kinyarwanda (mandatory)
• Strong persuasion and interpersonal skills

Other Requirements

• Valid driving license
• Willingness to travel extensively in the country
• Existing agro-dealer network is a strong advantage
• Passion for agriculture

• Develop and grow sales of Balton Rwanda’s product portfolio (crop protection, fertilizers, seeds, irrigation solutions)
• Prospect, onboard, and manage agro-dealers, stockists, cooperatives, and key farmers
• Push sales volumes through regular field visits, product demonstrations, and follow-ups
• Convince customers through strong product knowledge and commercial negotiation
• Organize sales either directly from stock in the vehicle or via customer/company transport
• Own the assigned region including route planning and visit frequency
• Travel extensively within the region; presence in Kigali approximately once per week
• Build and maintain a strong local dealer network
• Use Zoho CRM daily to log visits, opportunities, and pipeline
• Maintain accurate customer and sales records
• Use smartphones, tablets, WhatsApp, and email professionally
• Monitor competitors, pricing, and market trends
• Provide regular feedback to management

• Strong commercial mindset
• Negotiation skills
• Target-driven
• Results-oriented
• Well organized
• Disciplined
• English (good level)
• Kinyarwanda (mandatory)
• Strong persuasion skills
• Interpersonal skills
• Valid driving license
• Willingness to travel extensively
• Passion for agriculture

• Background in agriculture, agronomy, or agribusiness
• Proven field sales experience
• Existing agro-dealer network is a strong advantage