Summary
Date Posted: Monday, April 12, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Background Information
Job Title: Manager – PR, Marketing and Communications
Current Grade: JG 5
Department/ Section/Unit: PR, Marketing and Communications
Reports to: CHIEF OPERATIONS OFFICER
Direct Reports: Officer, Communications, and Customer Experience
Contract terms: Open-ended contract

Purpose of the Job
To implement BRD brand, marketing, communication strategies and monitor their successes by ensuring the bank creates the awareness required in the delivery of BRD strategic objectives .

Main Responsibilities of the Job
Duties and responsibilities shall include but not limited to:
• Coordinate and manage all aspects of internal and external communications to effectively
• support the strategic objectives of BRD and convey its key messages to different stakeholders
• Create internal communications protocols and initiatives that will increase employee’s commitment and engagement.
• Develop and implement marketing plans, ensuring the allocation of the resources required, as well as timely implementation.
• Develop and implement PR and Communication strategies in support of the BRD strategy
• Develop and distribute releases to the full range of media outlets and proactively seek media opportunities that support the Bank’s campaign objectives
• Develop BRD social media strategy, ensuring alignment with the bank’s overall marketing strategies
• Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and national level
• Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations.
• Research and author articles for BRD and other social media sites, newsletters and other media outlets.
• Create and maintain media contact lists, liaise with individuals and media outlets and develop and manage relationships with key media partners including outlets, PR agencies and contractors.
• Coordinate the development, production and distribution of audio-visual materials (TV & Radio CSAs), web-based advertisements and other broadcast media materials.
• Support both internal and external campaigns and BRD spokespeople through the development of media messaging, briefing notes and act as a media spokesperson when required.
• Lead in the drafting and delivery of key publications including the Bank Annual Reports, Investor reports and newsletters
• Identify ways to improve information sharing to the wider organizations, our customers, investors, and partners
• Ensure digital and non-digital marketing materials are consistent with the bank’s brand.
• Offer full support and advising other departments on both internal and external
• communications matters
• Performance indicators
• Business growth results in terms of new project approvals.
• Project delivery timelines and turn around for the customers
• Improved Customer satisfaction
• New product development and uptake aligned to sector and value chain specificities
• New market and pipeline development and growth
• Effective team management and performance
• Approved policy development and implementation
• Attain the financial objectives of the business through effective management of people, product, service and facility processes, including a focus on the revenue and profit components
• Working relationships
• Achievement of set targets against the CG, PR and Communications
• Approved corporate branding material
• Accurate communication and press briefs
• Approved media outlets
• Increase awareness of BRD initiatives
• Active coverage of the Bank’s initiatives

Qualifications
• Bachelor’s degree in PR, Marketing, or related field
• A minimum of five (5) years’ experience in Marketing, Communication and PR, two (2) of which must be at a senior management level in a similar institution.
• Having wide experience of working in private or international institutions/companies
• Having a good experience in People Management
• Having experience in Budget and project management.
• Must be a confident communicator and presenter with excellent verbal and written communication skills in both Kinyarwanda and English
• Knowledge of French will be an added advantage.

Core competencies
• Extensive experience of working at a senior level in a Public Relations, Marketing, media or communications role
• Proven experience of successfully raising initiative’s public profile
• Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations
• Experience of developing, implementing, and delivering communication strategies
• Experience of organizing corporate events
• Good IT skills with specific experience of using a range of social media platforms
• Experience of building and maintaining strong links with the media
• Superb leadership, communications, and collaborations abilities
• Experience in handling a press conference
• Proven ability to work and multi-task under pressure, respond quickly to changing situations in complex projects/ programs environments
• Ability to schedule work and deliver to tight deadlines with high degree of accuracy in execution
• Ability to think both creatively and strategically

Work Hours: 8

Experience in Months: 96

Level of Education: Postgraduate Degree

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Job application procedure
Please click on the link to apply.

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